The possibility of achieving Excellent Performance in private universities within Sulaymaniyah Governorate through Strategic Fit from the perspective of their administrative leaders

Abstract

The purpose of this study is examining the correlation and regression between strategic fit in its dimensions (communication, partnership, governance, skills, scope and infrastructure, value measurement) and excellent performance represented by (delight to customer, people-based management, continuous improvement, management by facts) according to (Kanji’s model for excellent performance) in private universities in the city of Sulaymaniyah, which are (6) participated  universities and (1) nonparticipated univeristy. The descriptive analytical approach was employed, and the questionnaire was used to collect data, were distributed to the leaders in the researched universities represented by all levels from the university president and his assistants to the official of administrative and service units and heads of administrative units and departments and supervisors, numbered (157) individuals in the targeted universities according to the data on their electronic pages, and 131 questionnaires were retrieved, 7 of which were invalid m but (124) questionnaire forms were valid for statistical analysis. Statistical methods were used, such as means, standard deviations and C.Vs and Cronbach's alpha to ensure validity and reliability through SPSS26, and CFA and SEM through AMOS-26 to test the hypotheses. The most important conclusion was that strategic fit’s effects on achieving excellent performance is statistically significant. The most important of which is that private universities implement strategic fit to achieve outstanding performance.